Privacy Policy
Privacy Policy
This Privacy Policy explains how your personal information is collected, used, and shared when you visit or make a purchase from wildler.com (the “Site”).
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, such as your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we gather information about the individual pages or products you view, the websites or search terms that referred you to the Site, and how you interact with the Site. We refer to this automatically-collected information as "Device Information."
We collect Device Information using the following technologies:
- Cookies: Data files placed on your device or computer, often including an anonymous unique identifier. For more details on cookies and how to disable them, visit www.allaboutcookies.org.
- Log files: Track actions occurring on the Site, collecting data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- Web beacons, tags, and pixels: Electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (such as credit card numbers), email address, and phone number. We refer to this as "Order Information."
When we mention "Personal Information" in this Privacy Policy, we are referring to both Device Information and Order Information.
HOW WE USE YOUR PERSONAL INFORMATION
We use the Order Information we collect primarily to fulfill any orders placed through the Site (processing payments, arranging shipping, and providing invoices or order confirmations). Additionally, we may use this information to:
- Communicate with you;
- Screen orders for potential risk or fraud;
- Provide you with information or advertisements about our products or services in line with your preferences.
We use the Device Information we collect to help us screen for potential risk and fraud (particularly your IP address) and to improve and optimize our Site (for example, by generating analytics about how customers browse and interact with the Site and assessing the success of our marketing campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to assist us in using your Personal Information as described above. For example, we use Shopify to power our online store—read more about how Shopify uses your Personal Information here. We also use Google Analytics to understand how customers use the Site—read more about how Google uses your Personal Information here. You can opt-out of Google Analytics here.
Finally, we may share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful requests for information, or to protect our rights.
BEHAVIORAL ADVERTISING
As mentioned, we use your Personal Information to provide targeted advertisements or marketing communications that we believe may be of interest to you. For more information about targeted advertising, visit the Network Advertising Initiative’s educational page here.
You can opt out of targeted advertising by visiting:
- Facebook: Facebook Ad Settings
- Google: Google Ads Settings
- Bing: Bing Ads Settings
Additionally, you can opt out of some services via the Digital Advertising Alliance’s opt-out portal here.
DO NOT TRACK
Please note that we do not alter our Site’s data collection practices when we detect a "Do Not Track" signal from your browser.
YOUR RIGHTS
If you are a European resident, you have the right to access the personal information we hold about you and request that it be corrected, updated, or deleted. If you wish to exercise this right, please contact us using the information below.
We also note that we process your information to fulfill contracts we may have with you (for example, if you place an order through the Site) or to pursue our legitimate business interests as outlined above. Please be aware that your information may be transferred outside of Europe, including to Canada and the United States.
DATA RETENTION
When you place an order through the Site, we will retain your Order Information for our records unless and until you request its deletion.
CHANGES
We may update this Privacy Policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us at:
Email: service@wildler.com